Social Media And Digital Marketing Specialist

Description:

Amal XM is seeking a motivated Social Media and Digital Marketing Specialist to enhance and expand our digital footprint across social media platforms including Instagram, Facebook, LinkedIn, TikTok, and X. The role includes developing, implementing, and managing digital content and advertising campaigns to increase brand visibility, drive engagement, and generate leads. Responsibilities include planning and publishing content, creating and optimizing paid ads on Meta and Google Ads, managing email marketing, applying SEO strategies, using marketing automation tools, tracking campaign performance and analytics, and collaborating cross-functionally. This is a remote full-time role (work mode: remote/online) based in Rawalpindi, Pakistan. Salary: 60,000 - 65,000 PKR. Shift: Morning. Career level: Experienced (Non-Managerial).

What we’re looking for

• Platforms: Instagram, Facebook, LinkedIn, TikTok, X
• Advertising: Meta Ads, Google Ads
• Digital Marketing: Content creation, campaign planning, campaign optimization, performance tracking, lead generation
• Email Marketing: campaign setup and management
• SEO: on-page and basic off-page strategies
• Tools: marketing automation tools, analytics platforms (e.g., Google Analytics)
• Work style: remote work, independent execution, cross-functional collaboration
• Experience: minimum 2 years professional experience in digital marketing and social media management