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Lead Generation Specialist (b2b) - (Email Specialist)

Invesp
3 hours ago
Full-time
Remote
Pakistan

Description:

You'll be the operator behind our email engine: running campaigns end-to-end, from infrastructure setup to copy testing to performance monitoring. This is a hands-on execution role for someone who loves the mechanics of deliverability and the discipline of A/B testing at scale.

Specifically, you'll:

  • Manage and scale our email infrastructure. 
  • Write, test, and iterate on email copy: subject lines, opening hooks, CTAs, and follow-up sequences
  • Build and segment prospect lists using tools like Apollo, Clay, or similar; ensure list hygiene and verification before sending
  • Run structured A/B tests and report on open rates, reply rates, positive reply rates, and meetings booked
  • Monitor and report on deliverability and troubleshoot issues before they escalate
  • Workflows management

What We're Looking For

Required Skills:

  • 3+ years running email campaigns at scale (200K+ emails/month minimum) for B2B companies
  • Deep expertise with cold email platforms: Instantly, Smartlead, Lemlist, Apollo, or equivalent
  • Strong copywriter — you can write an email that gets replies, not just opens
  • Comfort with prospecting tools (Apollo, Clay, LinkedIn Sales Navigator) and CRM integration (HubSpot, or similar)
  • Analytical mindset: you make decisions from data, run real tests, and can explain why a campaign worked or didn't

Nice to have:

  • Hands-on experience with deliverability mechanics is a plus