Description:
We are looking for a dynamic and results-driven Digital Marketing Specialist to join our remote team in Pakistan. In this work-from-home role, you will plan, execute, and optimize digital marketing campaigns across social media, Google Ads, SEO, content, and email platforms to drive brand awareness, lead generation, and sales growth. This is a fully remote position ideal for self-motivated professionals with reliable high-speed internet.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies tailored to Pakistani and international audiences.
- Manage social media accounts (Facebook, Instagram, TikTok, LinkedIn, YouTube): create content calendars, run campaigns, and engage with followers.
- Run paid advertising campaigns on Meta Ads and Google Ads and optimize for ROI.
- Perform keyword research, on-page and off-page SEO to improve website visibility.
- Create engaging content (graphics, videos, copy) in collaboration with designers and content writers.
- Analyze campaign performance using tools like Google Analytics and Facebook Insights; provide reports and recommendations.
- Manage email marketing campaigns and lead nurturing.
What we’re looking for
Must-have
- Experience with Meta Ads and Google Ads
- Social media management (Facebook, Instagram, TikTok, LinkedIn, YouTube)
- SEO: keyword research, on-page and off-page SEO
- Content creation: graphics, video, copy (collaboration with designers/writers)
- Analytics: Google Analytics, Facebook Insights, campaign reporting
- Email marketing and lead nurturing
- Ability to develop and implement digital marketing strategies
