Digital Marketing Manager

Description:

Global HR Solutions, a marketing and advertising firm based in Islamabad, is seeking a motivated Digital Marketing Manager to plan, execute, and monitor digital marketing strategies that increase brand awareness, drive online presence, and generate qualified leads. This part-time role suits an independent, data-driven professional with strong communication skills and at least two years of relevant experience.

Key Responsibilities:

• Plan and execute comprehensive digital strategies across SEO, content marketing, social media, and paid channels to meet business objectives.
• Conduct SEO audits, perform keyword research, and optimize website content to improve organic search rankings and traffic.
• Manage marketing automation platforms to streamline campaign workflows and nurture leads effectively.
• Analyze campaign performance using Google Analytics, Facebook Insights, and social media analytics; deliver data-driven reports and recommendations.
• Optimize conversions through A/B testing, Google Optimize, and tag management using Google Tag Manager.
• Create and oversee content plans aligned with SEO best practices to engage target audiences across channels.
• Monitor social media presence with social listening tools to protect brand reputation and spot opportunities.
• Coordinate with stakeholders to ensure campaigns reflect company goals and comply with policies and regulations.
• Manage project timelines independently within a part-time scope, prioritize tasks, and meet deadlines.

What we're looking for

• Minimum 2 years' experience in digital marketing with hands-on SEO, content marketing, and social media marketing.
• Experience conducting SEO audits and performing keyword research.
• Proficiency with Google Analytics and Facebook Insights; experience with social media analytics and monitoring tools.
• Experience with A/B testing and Google Optimize.
• Knowledge of tag implementation and management using Google Tag Manager.
• Familiarity with marketing automation platforms and campaign management.
• Skills in conversion rate optimization and data analytics to improve campaign performance.
• Strong written and verbal communication, time management, and ability to work independently in a part-time capacity.
• Meta/Facebook and Google certifications are advantageous but not required.