Description:
Invesp, founded in 2006, is one of North America's pioneering agencies specializing in conversion rate optimization (CRO). With over 900 clients across 13 countries, the company has conducted more than 52,000 A/B tests with an impressive average success rate of 40%. Invesp is dedicated to helping businesses enhance website performance and drive growth, delivering actionable recommendations and measurable results. Clients, ranging from industry leaders like eBay and 3M to small-to-medium-sized businesses, benefit from tailored CRO strategies that can achieve a 20% to 45% increase in sales.
You'll be our go-to-market marketing lead, owning the strategy and execution of paid channels, partnerships, and demand generation programs. This role is for a hands-on marketer who can think in funnels, run paid campaigns, build partner relationships, and execute on programs like webinars and content. You'll work directly with founder to shape how we go to market.
Specifically, you'll:
- Own and scale our Facebook/Meta ads program: campaign strategy, creatives, audience targeting, budget allocation, and optimization
- Manage and improve our existing Google Ads program: search, performance max, and YouTube where relevant
- Build out a partnerships motion: identify, pitch, and manage co-marketing relationships, integration partners, and affiliate opportunities
- Plan and execute a webinar program: topics, speakers, promotion, and follow-up sequences
- Develop our positioning, messaging, and core marketing assets in collaboration with sales and product
- Build a content and demand-gen calendar that supports the funnel from awareness to pipeline
- Report weekly on channel performance, CAC, pipeline contribution, and ROI by program
What Success Looks Like (First 90 Days)
- Audited and optimized existing Google Ads program — clear baseline on CAC, conversion rates, and improvement plan
- Launched a structured Facebook ads program with 10-20 active campaigns and a documented testing roadmap
- Identified and initiated conversations with 20 potential partners; signed first 5 partnerships
- Launched the first webinar with 50 registrants and a documented playbook for repeatable execution
- Established a weekly marketing dashboard covering paid, partnerships, content, and pipeline contribution
What We're Looking For
Required:
- 5+ years in B2B marketing, ideally at a SaaS or technology company in the $1M–$20M ARR range
- Hands-on experience running paid social (Meta) and paid search (Google Ads) — you've personally managed budgets of $10K+/month and can speak to specific campaign results
- Track record in building and managing partnerships — co-marketing, integration partners, affiliates, or channel programs
- Experience planning and executing webinars or virtual events as a demand-gen channel
- Strong written communication in English — you'll be writing landing pages, ad copy, partner pitches, and internal briefs
- Comfortable in HubSpot or similar marketing automation; understand attribution and funnel reporting
- Strategic thinker who can also execute — this is a player-coach role, not a pure manager
- Comfortable with ambiguity — we're moving fast and the playbook isn't fully written
Nice to have:
- Experience marketing to DTC/SaaS companies
- Experience at an early-stage company where you built marketing programs from scratch
- Familiarity with ABM tools and approaches
