Social Media Manager

Description:

Playwrite, a leading early learning centre in Lahore, is seeking a creative and proactive Social Media Manager to enhance its presence on Instagram and connect with families throughout the city. This role is ideal for a recent graduate with a passion for education, children, and community-focused content. The selected individual will take ownership of the social media strategy, designing warm and professional posts, editing engaging video clips, and fostering an active online community. As a key member of the Playwrite team, the Social Media Manager will collaborate closely with the founder to develop impactful content that reflects the centre’s mission and values. The candidate will use their skills in content strategy, graphic design tools, and video editing software to plan, create, and distribute high-quality posts and stories that resonate with the target audience. This position requires the ability to manage a content calendar, perform basic video edits, and repurpose long recordings into engaging short clips such as Reels. Although no team management responsibilities are involved, the role demands self-direction, innovation, and a genuine interest in early childhood education and community engagement.

Responsibilities:

• Develop and manage a comprehensive Instagram content calendar that aligns with Playwrite’s brand identity and strategic goals.
• Create visually appealing static posts and stories using graphic design tools such as Canva and Adobe, ensuring all content feels warm, professional, and brand-consistent.
• Film and edit short interview and podcast-style video clips featuring the founder discussing topics related to early childhood education, phonics, and parenting.
• Repurpose longer video recordings into engaging, shareable short videos such as Instagram Reels and clips optimized for social media audiences.
• Engage actively with Playwrite’s Instagram community by responding to comments, messages, and encouraging organic growth of followers.
• Collaborate with the founder to generate fresh, innovative content ideas that drive audience engagement and brand awareness.
• Maintain a strong understanding of current social media trends and apply best practices to enhance content reach and effectiveness.
• Track key performance metrics related to social media campaigns and adjust strategies to improve engagement and growth.
• Maintain and showcase a portfolio of social media content reflecting creativity, strategic thinking, and alignment with Playwrite's educational values.

Experience

1 Year