₨80,000 - ₨100,000 PKR monthly
About the job
Department: Marketing
Location: Islamabad
Compensation: ₨80,000 - ₨100,000 / month
Description
We are looking for a data-driven and results-oriented Performance Marketer to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate has hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools to drive lead generation, customer acquisition, and revenue growth.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Monitor and optimize campaigns to improve key performance metrics such as CTR, CPC, CPA, CPL, ROAS, and ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies.
- Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Manage advertising budgets efficiently to maximize returns.
- Collaborate with the design, content, and sales teams to create high-performing campaigns.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated on the latest digital marketing trends, platform updates, and best practices.
Skills, Knowledge and Expertise
Performance Marketing
Google Ads & Meta Ads
Paid Media Buying
Campaign Optimization
Lead Generation
Marketing Analytics
A/B Testing
Budget Management
Data Analysis
Conversion Rate Optimization (CRO)
Google Analytics (GA4)
Google Tag Manager (GTM)
Excellent Communication & Collaboration
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