Description:
The Business Development Specialist – Asia is responsible for managing and expanding payout partnerships, business growth initiatives, and strategic collaborations across the Rest of Asia region, including:
- South Asia (Nepal, Sri Lanka)
- Central Asia & Turkey
- GCC Region
- East & Southeast Asia
Key Responsibilities
Partner Collaboration & Relationship Management
- Collaborate with payout partners to enhance service delivery and ensure pricing competitiveness
- Focus on partner satisfaction and foster long-term collaborative relationships
- Negotiate favourable terms to expand payout networks and enhance market penetration through new partnerships, products, or services based on market analysis
- Develop and maintain strategic relationships with regional payout partners across the assigned Rest of Asia markets
Cross-Functional Coordination
- Work closely with cross-functional teams to optimize services and promptly resolve partner issues
- Collaborate with internal and external stakeholders to design and execute campaigns that increase customer engagement and support growth initiatives
- Monitor service delivery and address operational challenges efficiently
- Coordinate with compliance, operations, marketing, finance, and product teams to ensure seamless execution of regional business initiatives
Strategy & Market Analysis
- Analyse market trends to identify opportunities and develop innovative business/product/service strategies
- Monitor the competitive landscape and propose solutions to maintain a competitive edge
- Identify new corridor opportunities and recommend strategic market expansion initiatives across the Rest of Asia region
- Conduct country-specific market assessments to support sustainable business growth
- Campaign Management & Evaluation
- Oversee the execution of campaigns (in coordination with marketing/partners) to boost growth initiatives and enhance customer engagement
- Evaluate the performance of campaigns, generating insights to optimize strategies for future campaigns
- Ensure campaigns are tailored to regional market dynamics and customer behaviour
- Reporting & Performance Monitoring
- Manage operational escalations and implement measures to improve partner service performance
- Prepare comprehensive monthly performance reports summarising key metrics and improvement opportunities
- Track partner performance, transaction trends, pricing effectiveness, and growth indicators across the assigned markets
Goals & Targets
Onboarding & Market Analysis
- Onboard new partners while understanding company objectives, existing operations, and current payout partnerships across the Rest of Asia region
- Conduct regional market analysis and develop a long-term business growth plan based on performance insights and market opportunities
- Identify priority markets within South Asia (excluding India & Bangladesh), Central Asia & Turkey, GCC, and East & Southeast Asia
- Campaign Planning & Execution
- Collaborate with the marketing team to design region-specific campaigns aimed at increasing transaction volumes
- Finalize pricing strategies with payout partners to remain competitive across assigned markets
- Roll out campaigns designed during the planning phase
- Monitor performance metrics such as transaction volume, customer acquisition, and engagement
- Evaluate campaign effectiveness and optimize future initiatives based on measurable outcomes
Pay out Partner Engagement
- Strengthen relationships with existing partners to ensure smooth execution of campaigns and operational stability
- Identify and negotiate with additional payout partners to expand regional reach
- Explore strategic alliances and new partnership opportunities to support market penetration and business expansion
Key Metrics for Success.
- Transaction Volume Growth: Achieve targeted increase in transaction volumes across the assigned Rest of Asia markets
- Partnership Expansion: Onboard at least 1–2 new payout partners in strategic corridors
- Campaign Success: Launch at least two high-impact regional campaigns with measurable ROI
- Market Penetration: Expand business reach and strengthen presence in priority markets
- Partner Performance Improvement: Improve service efficiency, pricing competitiveness, and operational coordination with regional payout partners
- Strategic Growth Planning: Establish a structured regional growth roadmap to support sustained business development
